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Olá pessoal!
For this week’s episode I speak with Juliana Felipe, Chief Revenue Officer at Transfero, to discuss the company's journey from a bootstrapped startup to a leading blockchain payment infrastructure provider in Brazil.
Transfero, founded in 2015, has established itself as a pioneer in the Brazilian crypto space, offering a suite of services including banking-as-a-service, on/off-ramps, and stablecoins like BRZ (Brazilian Real) and ARZ (Argentine Peso). With nearly a decade of experience, Transfero is now setting its sights on global expansion and seeking its first round of investment to accelerate growth.
Key takeaways from this conversation:
Transfero has successfully bootstrapped its operations for almost 10 years, demonstrating impressive resilience in the volatile crypto market.
The company is pivoting from a retail-focused approach to a B2B model, offering white-label solutions for crypto-as-a-service and credit cards.
Transfero is actively pursuing regulatory compliance across multiple jurisdictions, aiming to become a truly global player in blockchain-based financial services.
The company is preparing for its first investment round to fuel international expansion and product development.
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Juliana shared insights on Transfero's strategy for navigating the evolving regulatory landscape in Brazil and beyond. As the country prepares to implement new crypto regulations, Transfero is well-positioned with its existing payments institution license and compliance infrastructure.
The discussion also touched on the potential impact of CBDCs like Brazil's upcoming Drex. Juliana believes that stablecoins and CBDCs will coexist, each serving different purposes in the financial ecosystem.
Looking ahead, Transfero aims to become a global leader in facilitating cross-border payments and providing blockchain infrastructure for financial institutions. The company is targeting expansion into 15 new countries, with a focus on Africa, Europe, and the United States.
I enjoyed this conversation with Juliana and I hope you do as well.
You can connect with Juliana on Linkedin
Have a great weekend everyone!
-AWS
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Episode #121: Transfero Goes Global with Juliana Felippe