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Olá pessoal!
Today’s episode is a fascinating interview with Saul Hudson, a former Reuters executive turned crypto communications specialist, who shares his unique journey from international journalism to Web3 advocacy.
We also discuss what it’s like to have the same name as the lead guitarist for Guns ‘n Roses 🤘
Key takeaways from this episode:
Hudson's career trajectory began unexpectedly when he walked into a Venezuelan English-language newspaper office, leading to positions with Bloomberg and eventually becoming Reuters' general manager for the Americas
His experience covering financial crises in Latin America naturally led to an interest in cryptocurrency as an alternative solution to traditional banking challenges
After leaving Reuters, Hudson co-founded Angle42, a PR agency specializing in Web3 communications, which he has led for seven years
Evolution of Crypto Media:
Hudson provides valuable insights into how crypto media has matured, noting the progression from minimal coverage to today's sophisticated ecosystem. He highlights how early crypto journalists like Ian Allison evolved from mainstream outlets to become award-winning specialists breaking major stories like the FTX collapse.
Latin America's Growing Importance:
The discussion emphasizes Latin America's increasing relevance in the global crypto landscape, particularly noting:
Brazil's dynamic digital asset environment and productive collaboration between institutions and regulators
El Salvador's bitcoin adoption raising international attention
Natural use cases in countries like Venezuela and Argentina due to historical financial challenges
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PR Strategy Insights:
Hudson shares key advice for both regional and international companies:
For Latin American companies seeking global exposure:
Align communications goals with clear business objectives
Demonstrate local success and growth before international expansion
Leverage unique regional use cases and community engagement
For international companies entering Latin America:
Recognize regional nuances and avoid treating Latin America as monolithic
Build local communities in each target market
Utilize crypto's community-based approach for market entry
The conversation underscores the importance of third-party validation through legitimate media coverage versus paid promotion, particularly in the crypto space where credibility is crucial.
Hudson's unique perspective combines traditional media expertise with crypto industry experience, and he provides valuable insights for companies navigating the evolving landscape of crypto communications and market expansion in Latin America.
You can connect with Saul on Linkedin and via email
Have a great weekend everyone!
-AWS
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Episode #122: From the Peruvian Jungle to Crypto PR with Saul Hudson