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Olá pessoal!
This week’s episode is with Guilherme Bettanin, Brazil country manager for Base - the Coinbase-incubated Ethereum Layer 2 blockchain that has become the largest network of its kind based on transaction volume, users and total value locked.
We discuss Gui’s ambitious expansion strategy designed to establish Brazil as a cornerstone of Base’s Latin America ecosystem.
The goal is to position Base as Brazil's largest blockchain community while addressing the diverse needs of the local ecosystem.
This approach includes supporting various sophistication levels within the Brazilian market, from established enterprise projects to emerging individual developers seeking entry points into decentralized finance, for example.
Objectives Include:
Market Positioning: Establish Base as the dominant blockchain community platform in Brazil
Ecosystem Development: Support both large-scale institutional projects and grassroots innovation
Educational Infrastructure: Provide guidance and resources for newcomers to the cryptocurrency space
Regional Expansion: Leverage growth in Brazil to drive broader Latin American adoption
Ambassador Network and Specialized Expertise
Gui is also making a big push to expand the Base community via ambassador programs that taps into specialized knowledge areas. These include:
Ambassador Program: Curated selection of regional experts and thought leaders
Builder Network: Direct support system for developers and technical contributors
Creator Economy Focus: Specialized guidance for content creators and digital entrepreneurs
Knowledge Exchange: Facilitated learning between experienced and emerging participants
Community Engagement Strategy
Base brings a multi-channel approach to community development, combining digital presence with direct engagement opportunities.
This includes a big focus on in-person events and virtual programming, an aggressive social media presence with active content distribution on social networks, a buzzing Discord community and open collaboration with participants from other blockchain ecosystems.
I really enjoyed this conversation with Guilherme and I hope you do as well. You can connect with him on X/Twitter.
Be sure to follow Based Brasil on X as well, and join the Base Brasil Discord server to follow this exciting ecosystem.
Have a great week everyone,
-AWS
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