Helo Passos is the CEO and founder of Trexx, a startup dedicated to fostering blockchain game development and communities in Brazil. Previously, she built Latin America’s largest Axie Infinity community - which comprised 30,000 members at its peak.
Helo was named to BCR’s 🏆 Top 10 Most Influential list for 2023 for her contributions to building and advancing Brazil’s blockchain gaming space, and she was also selected to the Forbes Brasil 30 Under 30 list for 2023.
In this interview we discuss:
How Helo built the largest Axie Infinity community in Latin America with over 30,000 members. She shares how an organic movement of people seeking financial opportunities fueled explosive growth
Her current work with Trexx, which provides tools and services to help onboard more players and game developers into blockchain gaming. This includes guild management, NFT rental marketplaces, and plans for offering microloans to players
Helo’s predictions for 2024, including growth in top blockchain ecosystems like Ronin, Gala, The Sandbox, and major players like Ubisoft jumping into Web3 games. She’s particularly bullish on games optimized for mobile as a means of attracting more casual players
With over 200 million gamers, Latin America is a major emerging market. Investors see potential, but local developers want to lead their home markets first before expanding globally
Her trip to Ethereum Singapore where her team won a marquee hackathon and met Ethereum co-founder Vitalik Buterin
Have a great week everyone,